PARIS PICK RELEASES SOPHOMORE ALBUM HOPE FOR THE BEST TODAY VIA CARE RECORDS

Toronto, ON – June 11, 2021 – Still on cloud nine from three back-to-back, packed to the rafters hometown shows at The Local Bar, last weekend in Whitehorse, soul-pop artist, Paris Pick, releases her sophomore album, Hope For The Best, today (Care Records). Reflecting on the release of the album during the pandemic, Paris celebrates “It’s been a long time coming, and I feel as though the stars have aligned and that it was all well worth the wait.  Hope For The Best delivers a taste of yacht-girl summer to my listeners and I’m ready to start feeling optimistic about the times ahead.” 

Listen to the new album here.
 
Accompanying the album release today is a video for second focus track, I Can’t Help It. The throwback video, reminiscent of the 1978 film, Grease, is a modern day take on Look At Me, I’m Sandra Dee with scenes of comradery and youthful hope.  “I wanted the music video for I Can’t Help It to capture and emphasize my teenage dream-like recollection of what it is to crush on someone for the first time in high school,” reflects Paris. “You feel so overwhelmed when you’re totally infatuated with someone.  It feels like your heart is exploding.”   
 
Tirelessly driven, Paris Pick has been busy building her musical empire in Whitehorse, Yukon since her arrival back in 2013. Since then, Paris has managed to carve a niche for herself within Canada’s music scene with her distinctive voice, bold sense of fashion, and individual brand of northern soul-pop music.
 
The honesty of Pick’s lyrical delivery makes listeners feel as if they’re being let in on a secret as they’re swept away by her expressive mix of optimism and frustration, sensuality and sensitivity.  Together, Pick and her fans share in the constant war between self-confidence and insecurity that her music exposes.  Tuning into Paris’ music is like being gently pat on the back while you scream out in anguish the unheard truths of an old lover. Love, loss and redemption served up hot.  Heartbreak has never felt so good.
 
Hope For The Best was recorded in 2020 with producer, Jim Holland, at Green Needle Records in Whitehorse.  Themes that run through the album thread from growing up, to self-empowerment, to personal growth, to confronting your self-doubt, to love and inspiration.  Thinking back on the recording, and what this album has to offer, Paris comments “I really enjoy the full pop production of this album.  I love how it’s mixed with the sounds of soul, which is defined by the horn section, the Rhodes and the very distinct guitar parts.”  Released earlier this year, the video for title track, Hope For The Best, puts a whole new spin on pizza delivery.