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TORONTO, ON – January 20, 2023 – With his new single and music video, Toy a Mil, global idol, singer, songwriter, businessman, and actor, Nicky Jam, begins 2023 at the top of his career. Listen to the song on all digital platforms here. 
 
After a spectacular year in 2022 in which Nicky Jam was nominated for another Latin Grammy, completed a massive world tour, received the Billboard Hall of Fame Award, and became the first urban artist to "sponsor" a tour scholarship with the Latin Recording Academy, the singer continues to surprise his audience, this time with a rhythmic dembow called Toy a Mil.
 
Toy a Mil is a rhythmic dembow produced by Jorge Milliano under La Industria INC record label.
 
"This song calls for a party to kick off the year with positive energy and a desire to have a good time. "I hope you enjoy it," Nicky Jam said.
 
Toy a Mil premieres with its music video, which features sensual and daring lyrics. Recorded in Miami under the direction of Daniel Granada, with cartoony special effects that complement the song's positive vibes.