NEON16 IN COLLABORATION WITH WK ENTERTAINMENT AND SONY MUSIC LATIN ANNOUNCE OJALÁ BY THE RUDEBOYZ, MALUMA & ADAM LEVINE
TORONTO, ON – October 21, 2022 – GRAMMY© winning Colombian artists/producers, and Maluma’s long-time collaborators, The Rudeboyz (Hawaii, Felices los 4, Borró Cassette, & Chantaje), are stepping from behind the boards to become artists, tapping global Latin music idol, Maluma, for their debut single, Ojalá, and turning it into their dream collaboration by adding superstar, Adam Levine. The record is paired with a video directed by Diane Martel via talent incubator NEON16 & Sony Music Latin - watch it here.
Bryan Lezcano Chaverra, whose moniker is "Chan El Genio" and Kevin Mauricio Jiménez Londoño, whose moniker is "Kevin ADG" first met in 2008 while independently creating music. Shortly after becoming friends and frequent collaborators, the Medellin-born duo joined forces to become The Rudeboyz. The renowned duo has produced global hits and worked with world famed artists such as: Shakira, Arcangel, Yandel, Sech, Blessd, Rels b, Jennifer Lopez, Prince Royce, FEID, Sebastian Yatra, De La Ghetto, and Mau y Ricky, to name a few.
The Rudeboyz recently signed to NEON16, the company behind crossover hits such as Un Día (One Day) by Bad Bunny, Dua Lipa, J Balvin and Tainy, I Like It, by Cardi B, Bad Bunny & J Balvin, and Summer of Love by Shawn Mendes, and the global breakthrough of producer-turned-artist, Tainy. Together, they worked on developing the collaboration by tapping longtime Adam Levine collaborator J Kash who alongside Adam, The Rudeboyz and Lex Borrero crafted what would become Ojalá.
Yesterday, The Rudeboyz were invited to be panelists and discuss their transition from producers to artists at Spotify Casa Medallo in Medellin, Colombia to up and coming artists, producers, and media present at the event. They shared an exclusive peak of Ojalá to attendees, followed by Spotify amplifying the teaser across their social media.
Levine's love for Latin music and culture grew over his many years touring Latin America. He had been looking for a record to merge his sound and voice with the feel and movement of Latin music. On Maroon 5's recent album, JORDI, he collaborated with Anuel AA and Tainy on the track, Button, which sparked his desire to sing in Spanish on a Latin record, an opportunity that Ojalá provided by merging Maluma's sensual lyrics with Adam's iconic tone and melodies to create the perfect Latin pop record.
Ojalá by The Rudeboyz, Maluma & Adam Levine is available on all digital streaming platforms.
NEON16 was founded by industry veteran Lex Borrero and iconic producer Tainy. Voted the #1 Most Innovative Music Company by Fast Company in 2021, the talent and idea incubator is one of the leading media and entertainment companies in the industry. Famed producer and artist Tainy, is the mastermind behind some of music's most iconic hits. A three-time GRAMMY© nominee, three-time Latin GRAMMY© and multiple BMI Award Winner, Tainy has been churning out career-defining hits for countless artists as well as his own. NEON16’s management roster includes Yandel, Kris Floyd, Manuel Lara, Rudeboyz, Jodosky and Alex Ponce.
Under NEON16’s live division the company has hosted several experiential events including The popular “Celebrity Basketball Game” series, which just held its 4th edition, Esports Celebrity Tournament, Kids that Grew Up Reggaeton Art Basel show, and NEON Cup, a celebrity soccer game. In addition, NEON16 remains steadfast in its commitment to give back and through its multimedia charity initiative HUMAN (X), launched in 2020, it looks to spotlight and fund important causes by creating tangible solutions. The philanthropic initiative launched Pa’ La Cultura a single benefiting NDLON (National Day Laborer Organizing Network) to help immigrants impacted by the COVID 19 pandemic and ART/WORKS fellowship program which lifts the voices, cultural expression, and profile of immigrants, refugees, and artists advancing migrant rights.
In 2021, Lex Borrero partnered with industry legend Tommy Mottola to launch NTERTAIN a multimedia company focused on creating content that portray Latin narratives. The company’s first production “Los Montaners” featuring Ricky Montaner and his famous family is coming to Disney+ Fall of 2022. Adding to the talent incubator’s television production credits is the upcoming Netflix talent competition series, La Firma (The Signing). The series stars heavy hitters Rauw Alejandro, Yandel, Nicki Nicole, Tainy and Borrero who is the show’s creator. Filming just wrapped and is slated for release at the end of the year. NTERTAIN has also launched its original programming channel on YouTube starting with the first series, El Plan with Eliane Gallero.