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TORONTO, ON – February 2, 2023 – Global superstars, Maluma and Marc Anthony, have teamed up once again, this time to release a brand-new song, La Fórmula, which is available now, along with its music video. La Fórmula is an exquisite salsa with extraordinary vocals, bittersweet lyrics, and an irresistible rhythm. To stream and/or download La Fórmula, click here.

La Fórmula is Maluma's first new track of 2023 and will be part of his highly anticipated upcoming album due out later this year and kicks off a new era for the Latin icon. The song was written by Juan Luis Londoño Arias (Maluma), Marco Antonio Muñiz (Marc Anthony), Édgar Barrera, Kevin Mauricio Jiménez, Bryan Snaider Lezcano, Justin Quiles, Rene David Cano and Sergio George.

With their successful collaboration on the salsa version of Maluma's smash hit Felices los 4, a close friendship was born between the two. Maluma who has been a huge fan of salsa music since childhood, wanted to work with Marc once again, this time on an original salsa track. While sharing music, Marc fell in love with a pop/urban song that Maluma had recorded and they decided join forces to make it their new collab. They got their creative teams together, resulting in this phenomenal song produced by Sergio George, Marc Anthony, Maluma, The Rude Boys and Édgar Barrera.

The official video for La Fórmula was shot at The Hit Factory recording studio in Miami and produced by Royalty Films. It captures what happened in the studio while recording the song: the artists, producers, songwriters and musicians involved and their wonderful rapport as they worked together. The video made its broadcast premiere on MTV Live, MTVU, MTV Biggest Pop and on the Paramount Times Square billboards. Watch  the La Fórmula video here.

Last week, on the heels of a highly successful brand refresh, the Spring/Summer 2023 campaign from BOSS  announced Maluma as one of their new brand ambassadors. Their new campaign, Be your own BOSS,” provides a celebrity-filled exploration of what it takes to become a BOSS, while inspiring others to embrace their full potential and live life on their own terms – with confidence, style and a forward-looking vision. Like Maluma, each of the celebrated and globally recognized talents overcame obstacles and personal struggles to become their own BOSS. These BOSS personalities always knew what they wanted, and their breakthroughs were achieved through a series of personal choices. While destined for greatness, they neatly personify the fact that BOSSes aren’t born – they’re made.

The Colombian superstar recently received eight Premio Lo Nuestro nominations that range from urban to regional Mexican, highlighting his versatility as an artist. His nominations include: Pop - Male Artist Of The Year; Song Of The Year for Cada Quien with Grupo Firme; The Perfect Mix Of The Year for Cada Quien with Grupo Firme; Tour Of The Year; Pop - Song Of The Year for Sobrio; Pop-Urban - Song Of The Year for Mama Tetema ft. Rayvanny; Urban - Album Of The Year for The Love & Sex Tape; Regional Mexican - Banda Song Of The Year for Cada Quien with Grupo Firme.
 
Voting is now open at www.premiolonuestro.com/vota and you can vote until February 5. Winners will be announced on Thursday, February 23 at the awards show that will take place at the Miami-Dade Arena and will be broadcast live on the Univision network starting at 7P/6C.

With his album, The Love & Sex Tape, Maluma is nominated for a 2023 GRAMMY in the Best Album Urbano category. The prestigious awards will take place on February 5 at the Crypto.com Arena in Los Angeles and broadcast live on the CBS network.

DOWNLOAD - La Fórmula Artwork | DOWNLOAD - Press Photos
TikTok: @papijuancho

ABOUT MALUMA
Maluma is one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.

The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (for F.A.M.E.) is one of social media’s most popular artists with over 25 million Facebook fans, 8 million Twitter followers, and a whopping 63 million Instagram followers, making him the leading Latin male artist on Instagram and the first and only one to surpass 50 million followers. His official YouTube/VEVO channel has more than 28.1 million subscribers, having earned him a YouTube Diamond Play Button Award.

With his Maluma World Tour he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018 and 2019, he broke records achieving full houses in all of his shows throughout the United States and Europe selling out Madison Square Garden (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others. With his 11:11 World Tour he also sold out Israel's largest venue, Yarkon Park in Tel Aviv (60,000+ audience); made history at the 18th annual Mawazine Festival in Rabat, Morocco, setting an all-time attendance record with his headlining concert in front of 200,000 people; and performed for the first time ever in Riyadh, Saudi Arabia in front of 25,000. He continued to take over throughout 2021 and 2022 with sold-outs in the United States, Europe, Latin American and the Middle East.
Since joining Sony Music Latin in 2015, Maluma has released seven albums Pretty Boy Dirty Boy (2015), F.A.M.E. (2018), 11:11 (2019), Papi Juancho (2020), 7DJ (2021), The Love & Sex Tape and The Love & Sex Tape Deluxe (2022). Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard's Latin Airplay chart and only the sixth act to ever achieve the feat he has now repeated three times. To date Maluma has had twenty-two #1 singles on Billboard's Latin Airplay chart.

Maluma's altruistic spirit is outstanding for the community work he leads with his foundation El Arte de Los Sueños based in Medellín, Colombia. Founded in 2016, the Foundation's mission is to transform at-risk youth through art and music education. In 2021, Maluma acted in his first Disney animation movie, Encanto, 2022 Oscar winner for Best Animation Feature. Earlier this year, Maluma debuted in Hollywood with his starring role as Bastian in the movie Marry Me alongside Jennifer Lopez and Owen Wilson.

ABOUT MARC ANTHONY
Marc Anthony is one of the most influential artists of his time and a true ambassador of Latin music and culture. He has received countless gold and platinum certifications from the Recording Industry Association of America (RIAA) and has been credited with over 50 Billboard chart #1’s hits and over 7.1 Billion views on YouTube. On May 10, 2019 Marc Anthony released OPUS, his first new studio album in six years on Magnus Media / Sony Latin Music. OPUS is his eighth salsa album in the 26 years since Otra Nota (1993) established him. In addition to winning the 2020 Grammy Best Tropical Album, OPUS has earned Marc Anthony a #1 at Billboard’s Tropical Airplay list with Parecen Viernes, 4 nominations to Latin American Music Awards for: Favorite Album (OPUS), Favorite Artist Tropical, Favorite Song (Parecen Viernes), and Favorite Tour.  He was a finalist in 4 categories for the 2020 Billboard Latin Music Awards (Tropical Album of the Year – OPUS, Tropical Song of the Year – Parecen Viernes Tropical Artist of the Year – Solo, and Tour of the Year – OPUS TOUR). 
 
His previous album, Marc Anthony 3.0, released July 23, 2013, received an American Music Award; a GRAMMY® Award nomination; five Premios Lo Nuestro; two Premios Juventud; ten Billboard Latin Music Awards; three Billboard Awards; and special recognitions from the Univision and Telemundo networks.
 
Anthony has also established a highly credible acting résumé. Besides his music and acting accomplishments, in 2012, the six – time GRAMMY® and Latin GRAMMY® Award winner launched the Maestro Cares Foundation, hosting a series of fundraisers throughout the year to benefit the non-profit organization and build orphanages in Latin America. He also has his own clothing and accessories line for Kohl’s, and he is a minority owner of The Miami Dolphins. His entertainment and sports venture Magnus Media, is the leading Latin artist and athlete representation company in the nation, and focuses on developing new ventures that bridge content creation and commerce.

On November 16, 2016, Anthony received the prestigious Person of the Year honours from the Latin Academy of Recording Arts and Sciences. In September of 2017, Marc Anthony and Magnus created the alliance of artists and athletes Somos Una Voz, to help provide humanitarian relief to areas affected by natural disasters throughout the southern United States, Mexico, Puerto Rico and other affected areas in the Caribbean. His tours Vivir Mi Vida, Cambio de Piel, Full Circle, Legacy and The OPUS Tour, have been included in the Global Top Grossing Concert Tours Lists. His OPUS Tour kicked-off in the United States and other international markets in 2019.  Recently, Marc became the first artist of his genre to receive a 6-time Diamond RIIA Certification for his album 3.0 and was recognized with his third Guinness Records. In March 2022, Marc Anthony released his new album Pa’lla Voy. His Pa’lla Tour played to sold out audiences all over the United States, Europe and he recently embarked on a new tour titled Viviendo.  In June 2022 Marc Anthony was selected for the Hollywood Walk of Fame Class of 2023. He recently announced an exclusive partnership with Bulova and won 2 Latin GRAMMYs in November for his most recent album Pa’llá Voy. 

Maluma on TikTok: @maluma