DARRELLE LONDON GEARS UP FOR EARTH DAY WITH RELEASE OF NEW ANIMATED MUSIC VIDEO FOR ALBUM TRACK BUGS

BRAND NEW CHILDREN'S ALBUM PRIMARY OUT NOW 
LISTEN HERE 


SPECIAL INSTAGRAM LIVE PERFORMANCE TAKING PLACE TOMORROW AT 7PM ET FOR EARTH DAY - TUNE IN HERE!

"[Primary] allows London’s bright, singsong voice and whimsical approach to songwriting to flourish in a most natural way." - Toronto Star

TORONTO, ON – April 21, 2023 – Hot on the heels of the release of her debut full-lenth kids' album, Primary, Toronto singer-songwriter, Darrelle London, happily shares the bright and sunny animated music video for album track, Bugs. Aptly released just in time for Earth Day, the video perfectly depicts the song's themes of admiring and respecting all of Earth's creatures - no matter how small! Have a look here, and tune in to London's Instagram Live tomorrow (Saturday, April 22 @ 7:00 p.m. ET) as she gives a special Earth Day performance of the songs found on Primary - including Bugs!

"I wrote this song to explain to my kids why we shouldn’t 'bug' the bugs that we encounter outside," reflects London. "Small doesn’t equal insignificant, and everyone has an important role on this planet."
 
With a back-catalogue of albums that have been described as “quirky” and “whimsical” – though not necessarily aimed towards kids – it was a natural progression for London to take her musical style and turn it into her first full-length children’s album. Primary perfectly treads the line between music for kids and music for grown-ups, with enchanting lyrical storytelling set to infectious indie-pop instrumentation. Produced by Dean Drouillard, and featuring some of Canada’s best session players bringing London’s imaginative tunes to life with jubilant horns and lush strings, the album carries listeners on a journey through a colourful world of curiosity, creativity, and laughter.
 
A mother of two young’uns herself, Primary marks the first time that London made an album since her children were babies. While playing the role of teacher (among many other things!) during the initial COVID lockdowns, London’s children would ask questions and she felt compelled to answer them in the form of songs. The songs on Primary explore the small wonders of life, such a seeing the moon out during the day (Day Moon); simple pleasures, like going for ice cream with a friend on a hot summer day (Ice Cream); they joy found in creating art just for the sake of it (Primary and Let’s Make Something New); and even important lessons like why we should respect even the tiniest of creatures (Bugs). Listen to Primary here. 

DOWNLOAD – press photo | DOWNLOAD – album cover artwork

MORE ABOUT DARRELLE LONDON:
Darrelle London is no stranger to following her heart to unexpected places. After turning down law school to pursue a music career, she has spent the last decade making her mark on the college and festival circuit across North America. Some highlights include performing at iconic venues such as Hollywood’s Troubadour Club and Nashville’s Bluebird Café, collaborating with her favourite artists such as Chantal Kreviazuk, being chosen by Sarah McLachlan to perform at Lilith Fair, and placing her music on TV shows and ad campaigns in the US and South Korea.­­