“Yet another musical twist in Yola’s saga. An ebullient mix 
of hard truths and vintage soul.” - 
 Rolling Stone

“‘The music radiates optimism. But Yola’s lyrics are far more skeptical; she’s warning that the rich and privileged still have everything rigged in their favor.”  - The New York Times

Toronto, ON – May 27, 2021  Today, Yola released the video for the title track of her anthemic new album, Stand For Myselfwhich will be released via Easy Eye Sound on July 30, 2021The single debuted today with a powerful new video, directed by Allister Ann. The clip features Yola escaping from a world that has entrapped her, on a vintage motorcycle whilst depicting a nuanced definition of Black female strength and drawing on visual references from the music videos from her childhood. “My school years were during the 90s and 00s, and Missy Elliott’s videos were always aesthetically superior to me.” Yola stated, adding “I feel that the video is set in the antechamber to freedom. The feeling of escaping something truly oppressive and heading towards an unknown with a sense of hope and choice you haven’t felt in a long time. We all have the capacity to go through this process in our own minds, I kinda look like a superhero at times, but I’m not. I’m just a person trying to be free.”

Yola co-wrote the song with Dan Auerbach, Hannah V and Natalie Hembym and it features The McCrary Sisters on background vocals. The track reflects on Yola’s belief in the possibility of paradigm shift beyond the mental programming that creates tokenism and bigotry, which have deeply impacted her personal life and professional career. “The song’s protagonist ‘token,’ has been shrinking themselves to fit into the narrative of another’s making, but it becomes clear that shrinking is pointless.” 

Yola said, adding, “This song is about a celebration of being awake from the nightmare supremacist paradigm. Truly alive, awake and eyes finally wide open and trained on your path to self-actualisation. You are thinking freely and working on undoing the mental programming that has made you live in fear. It is about standing for ourselves throughout our lives and real change coming when we challenge our thinking. This is who I've always been in music and in life. There was a little hiatus where I got brainwashed out of my own majesty, but a bitch is back.”

The album was produced by Dan Auerbach and has already been hailed as a singular sonic shift, with publications including Stereogum who proclaimed her recent single, Diamond Studded Shoes, as blending “symphonic soul and classic pop.” Paper Magazine described her new sound as “nuanced and endlessly listenable.” The Root said, “Yola’s brassy twang is both fun to listen to and resonates deeply within the soul because of the power it holds,” and Consequence described Yola as creating, “soulful pop songs that mark a distinct pivot.” 

Stand For Myself traces a musical thread to Yola’s most eclectic musical inspirations. From the seminal albums Yola discovered via her Mother’s 70s record collection, to her love of eclectic British radio, which featured a fluid mix of 90s neo soul, R&B and britpop—all which soundtracked her childhood and teenage years in Bristol, England. Yola experienced prejudice throughout her childhood and career and navigated these experiences, as well as homelessness in London and stress-induced voice loss to launch her solo career in 2016. She achieved breakout success with her debut album, Walk Through Fire, which landed her four GRAMMY® nominations including Best New Artist, critical acclaim and fans from Elton John to Mavis Staples. 

Yola will be one of few artists to perform at both Newport Folk and Newport Jazz in the same year, when she joins the lineup of both events this summer. She will also be performing dates with Chris Stapleton on his rescheduled tour in 2021 and will headline The Ryman Auditorium in 2022. For more information and tickets please visit: www.iamyola.com


1. Barely Alive  

2. Dancing Away In Tears 

3. Diamond Studded Shoes  

4. Be My Friend 

5. Great Divide  

6. Starlight  

7. If I Had To Do It All Again  

8. Now You’re Here  

9. Whatever You Want  

10. Break The Bough  

11. Like A Photograph

12. Stand For Myself 

Live dates include: 


July 23-July 25 - Newport Folk  

July 30- August 1 - Newport Jazz 

August 6 - Hinterland Music Festival

August 7 - DTE Energy Music Theatre. Clarkston, MI - w/ Chris Stapleton

August 21 - Globe Life Park. Arlington, TX - w/ Chris Stapleton

September 10 - Bristol Rhythm & Roots Festival  

September 16 - Hollywood Casino Amphitheatre. Maryland Height, MO - w/ Chris Stapleton

September 17 - Oak Mountain Amphitheatre. Birmingham, AL - w/ Chris Stapleton

September 18 - The Wharf Amphitheatre. Orange Beach, AL - w/ Chris Stapleton

September 25 - Ruoff Music Center. Noblesville, IN - w/ Chris Stapleton

September 26 - Ohana Music Festival 

October 8 - Madison Square Garden. NYC, NY - w/ Chris Stapleton

October 14 - Mizzou Arena. Columbia, MO - w/ Chris Stapleton

October 15 - Pinnacle Bank Arena. Lincoln, NE - w/ Chris Stapleton

October 16 - Denny Sanford Premier Center. Sioux Falls, SD - w/ Chris Stapleton

October 21 - Riverbend Music Center. Cincinnati, OH - w/ Chris Stapleton

October 22 & 23 - Bridgestone Arena. Nashville, TN - w/ Chris Stapleton

October 28 - United Supermarket Arena. Lubbock, TX - w/ Chris Stapleton

October 29 - Isleta Amphitheater. Albuquerque, NM - w/ Chris Stapleton

October 30 - AK-Chin Pavilion. Phoenix, AZ - w/ Chris Stapleton

November 4 - Frank Erwin Center. Austin, TX - w/ Chris Stapleton

November 5 - BOK Center. Tulsa, OK - w/ Chris Stapleton

November 6 - Cynthia Woods Mitchell Pavilion. The Woodlands, TX - w/ Chris Stapleton

December 3 - FedEx Forum. Memphis, TN -  w/ Chris Stapleton

December 4 - Mississippi Coast Coliseum. Biloxi, MS - w/ Chris Stapleton

December 5 - Thompson-Boling Arena. Knoxville, TN - w/ Chris Stapleton


March 3 - Ryman Auditorium. Nashville, TN 

April 20 - Huntington Center. Toledo, OH - w/ Chris Stapleton

April 21 - Schottenstein Center. Columbus, OH - w/ Chris Stapleton

April 23 - A Concert for Kentucky – Kroger Field. Lexington, KY - w/ Chris Stapleton

Pre-save Stand For Myself here.

DOWNLOAD – Hi Res Album Art | DOWNLOAD – Press Photo