VANCOUVER’S I M U R TACKLE SELF DOUBT AND INNER DEMONS ON SAD GIRLS CLUB
WATCH SAD GIRLS CLUB
PRE-ORDER/PRE-SAVE NEW ALBUM
MY MOLECULES OUT JUNE 25
VIRTUAL ALBUM RELEASE SHOW JULY 3
Toronto, ON – May 5, 2021 – Today, Vancouver trio, I M U R, share Sad Girls Club, a new single that further explores the powerful story behind their forthcoming album, My Molecules, out June 25. Sad Girls Club shares a raw chapter, as the song highlights the trickery our subconscious mind plays on us when we’re feeling low. Listen to Sad Girls Club and watch the video directed by Sterling Larose here.
On the writing behind Sad Girls Club, lead vocalist Jenny Lea says: “As the name states, and we’ve joked about since our inception, we just want to make songs you can cry to in the club. The song was inspired by the first month of quarantine, when all of my daily distractions came to a halt, and a lot of my demons came to visit. Self-doubt, depression, and addiction quickly bubbled up when I didn’t feel I had purpose, and writer’s block became a harsh reality. Sad Girls Club was my break-through from the block, but also by expressing my fears in a tangible way, it helped to pull me out of the mud."
“Ironically, a lot of negative thoughts combined to create an epic, dark banger, and we were able to pour all of those feelings into the production of the track,” adds producer Amine Bouzaher. “It’s always amazing to see what incredible art and positivity can come from channeling negative thoughts and feelings."
In March, I M U R took audiences on an impassioned first date to sample the album with first single, Case of You, a snapshot of flirtation, infatuation, and living in the moment. It was released with a cinematic video directed by Sebastian Hill-Esbrand and produced by Wallop Film – watch it here.
My Molecules was inspired by Jenny Lea’s personal journey in the aftermath of a near-death experience at the start of her music career. Diving into challenges of the past, each song examines these moments through the evolution of relationships and substance use, juxtaposed with brazen sexuality, introspective dependence and retrospective healing. It showcases I M U R embracing darker sides of pop, blending smooth R&B vibes over bass-heavy production. Exploring themes of infatuation, lust and codependence, the album maps out the many ways we can lose our sense of self.
With experience playing shows worldwide, the pandemic may have halted I M U R’s touring plans, but the extra time enabled them to craft their best work to date. Working out of their own studio in North Vancouver, the trio spent the better part of 2020 completing My Molecules. The album was Executive Produced by Brodie Metcalfe, mixed by JUNO-nominated engineer, Jamie Kuse, and mastered by Brock McFarlane of CPS Mastering.
I M U R will be celebrating the release with a special virtual show: My Molecules the Experience (from Blue Light Studios in Vancouver) on July 3 – more details to follow. Stay tuned for what I M U R have in the works ahead of My Molecules and learn more about the group in their bio below.
Pre-order/pre-save My Molecules: ffm.to/mymolecules
Listen to Sad Girls Club: imur.lnk.to/sadgirlsclub
Listen to Case of You: imur.lnk.to/caseofyou
DOWNLOAD – Photo of Jenny Lea by Sterling Larose
About I M U R
Forming in 2015 and comprised of singer/songwriter Jenny Lea, producer/guitarist Mikey J Blige, and producer/multi-instrumentalist Amine Bouzaher, I M U R’s sound is a cinematic blend of smooth and sultry, tussled together with texture and bounce. Their lyrics tell a story of self-reflection, strength in vulnerability, and the courage to tackle taboo subjects like addiction, recovery and sexuality.
They released their debut EP, Slow Dive, in 2015. Their following EP, Little Death, included standout tracks, FFL, Little Death, and Breathless (notably featured in Wynonna Earp Season 2 [Syfy] and Good Trouble Season 1 [Freeform]). In 2018, they released their third project, Thirty33. Stand out tracks, Miss You Hate You, Should Be and Afterglow received high streaming numbers, and were featured in numerous TV shows, including Netflix’s Snowpiercer, Pretty Little Things, Wu Assassins and Workin’ Moms. I M U R topped off 2018 with a tour in India and spent 2019 largely touring within Canada and the US, playing a mix of festival and hard ticket shows, including Shambhala, Bass Coast, Capitol Hill Block Party, Winnipeg Jazz Fest, and shows in Seattle, Portland, San Francisco, Los Angeles and San Diego.
DOWNLOAD – Photo of I M U R by Sterling Larose