THE STRUMBELLAS UNVEIL VIDEO FOR NEW SINGLE SALVATION
SALVATION HITS #12 ON THE ALT ROCK CHART IN CANADA
Toronto, ON – January 8, 2019 – Today, The Strumbellas unveil the video for their new single, Salvation. Directed by The Young Astronauts, the video was a vision that came from lead singer, Simon Ward, about bringing families together through dance. Each family choreographed their own dance to bring the song to life. Have a look here.
“Let’s call a spade a spade here, everyone secretly wants to be a dancer, so we wanted to make a music video where people got the chance to be just that!” says Ward. “We honestly just thought it would be fun to tell the story of different kinds of families being given 30 minutes to come up with a dance routine to our new single. Did anyone out dance us? You be the judge!”
For the group – which consists of Ward (vocals, acoustic guitar), David Ritter (keys), Jeremy Drury (percussion), Isabel Ritchie (strings), Jon Hembrey (guitar) and Darryl James (bass) – Salvation marks a stylistic turn from their melancholy, introspective releases. Salvation is currently sitting at #12 on the Alt Rock chart in Canada.
The Strumbellas’ last album, Hope, was released in 2016 and the lead single, Spirits, quickly reached the #1 spot on both the Alternative Radio Chart and the Billboard Alternative Songs chart. The #1 single propelled them up the charts and established them as one of the biggest breakout Alternative Rock acts of the year. In 2017, they won the iHeartRadio Music award for Best New Alternative Rock Artist of the Year, and collected the JUNO Award for Single of the Year, ahead of Drake, The Weeknd and Shawn Mendes. From the onset, the band received critical praise from the press: "The Strumbellas have perfected a story arc that's summed up in the title of their new album Hope,” wrote The New York Times and, “The Strumbellas aren’t just taking on the US, they are taking on the world,” declared Forbes.
The band is currently in the studio working on their fourth album.