SAMPA THE GREAT SHARES NEW SINGLE & VIDEO LANE FEATURING DENZEL CURRY OUT NOW VIA LOMA VISTA FOLLOWS DEBUT COACHELLA PERFORMANCE + US TOUR
After relocating home to Zambia during the pandemic, Sampa reconnected with a different side of herself, one closer to the younger artistry that was nourished growing up in Africa. Now, in an age of authenticity, meet a 360 Sampa, a higher version of herself. No mask on, or role to play, Lane is Sampa The Great’s call out to create and explore her own lanes, and go beyond what’s prescribed without judgment. A vocoded voice leads the track, to the tune of jilted organs and choral harmonies. A trap beat with a rolling bass melody sets the pace for Sampa the rap in defiance of being shoved in a box, calling out for courage to try willingly and freely. Denzel Curry’s verse is a powerful statement of similar essence, further adding to the gravity of Lane's message.
Accompanying the song is a video directed by Rochelle Rhembard and Imraan Christian. A long-form piece, book-ended and balanced with the spoken-word piece, Origin, is a fitting reintroduction. From the depths of an underground cave, we are first introduced to Eve: the persona and blueprint of Sampa’s highest version of self. From a juxtaposition of four-walled concrete rooms to Sampa’s younger self, to children in black suits running through nature with automatic weapons in hand, we follow the story of Sampa’s newest journey. Denzel Curry completes the narrative in a virtual reality headset, rapping in time to spell out a dynamic ending.
Sampa The Great says of Lane: "We’re not going to stay in one lane, we’re going to create multiple ones... My truest self encourages me to explore different lanes, and go beyond what I think I know of myself.”
Sampa The Great has spent much of the past two years writing and recording while home in Zambia during the pandemic. In 2020, Sampa The Great took home three ARIA Awards for her debut album The Return, including Best Independent Release, Best Female Artist and Best Hip Hop Release before executing a thrilling live performance filmed from a rooftop in Botswana. Later that same month, the Music Victoria Awards saw Sampa take home four wins, including Best Album, Best Solo Artist, Best Soul, Funk, Gospel or R&B Album and Best Song, to cap off a year that included becoming the first solo artist and female musician to win Best Live Act at the National Live Music Awards and BET Amplified’s first-ever global artist. As a highly applauded live performer, Sampa has entertained audiences across the globe with appearances at festivals like Glastonbury, Splendour in the Grass and Laneway, alongside virtual sets for AFROPUNK, Black August and the Roots Picnic, as well as support slots for artists including Kendrick Lamar and Ms Lauryn Hill. Last weekend, Sampa The Great performed for the first time at Coachella 2022 and gave fans a taste of what to expect during her US festival run this summer at Lollapalooza, Pickathon and Outside Lands this July and August.
In 2019, Sampa took home Best Hip Hop Release for Final Form at the 2019 ARIA Awards, alongside multiple other wins at the annual J Awards, including Video of the Year and Double J’s Artist of the Year, Best Hip Hop Act at the Music Victoria Music Awards and broke industry records by winning the prestigious Australian Music Prize twice in her career. The Return LP received praise from the likes of The Guardian, NPR, Pitchfork, The FADER, Billboard, OkayAfrica and countless others. Sampa then re-released The Return track, Time’s Up, with new verses from New York rapper Junglepussy, collaborated with the likes of The Avalanches, Denzel Curry & Tricky, as well as featured on Michelle Obama’s esteemed playlist.Today marks the arrival of Sampa The Great’s newest form and music ahead of a thrilling run of live performances in Australia for An Afro Future 2022 with a full band. Don’t miss absorbing the message of Lane to stick yourself in the present, and find your own highest version of self, before securing your ticket to witness the track live below.