RHYE PRESENTS ALLURING NEW VIDEO FOR BEAUTIFUL
“While it can be hard to stop and enjoy the everyday moments right now, a song like Beautiful — with its gorgeous strings, an understated, funky rhythm and Rhye's trademark smooth falsetto — makes it a little easier” – CBC Music
“Rhye is bringing a little love into our lives” – Exclaim!
"[‘Beautiful’] starts with a throb of strings before cohering around a sharp beat and muscular bass line, distantly echoing solo Bryan Ferry tracks from the early Eighties.” – Rolling Stone
“[Beautiful’] slots nicely into the subtly funky Rhye oeuvre” – Uproxx
"Plenty has changed in the last 12 months, and anxieties are at an all-time high, but Rhye is intent on finding and relishing the brightest spots in his life.” – Consequence of Sound
Toronto, ON — May 21, 2020 — Rhye — the project of LA-based musician Michael Milosh — presents a new video for his “slinky, understated” (Stereogum) Beautiful, released earlier this month on Last Gang Records in Canada. Rhye debuted the track with a hypnotic 72-hour back-to-back stream hosted on his YouTube channel. The video was directed and produced by Milosh and filmed using telephoto lenses to ensure social distancing. Watch Beautiful here.
Featuring intertwining clips of people moving throughout a vibrant desert landscape, it evokes the song’s message - finding beauty in everyday life. As with the single art created by Milosh, the Beautiful video, awashed in a gauzy filter, maintains Rhye’s distinctive, dreamlike aesthetic. Milosh discussed the creation of the video, other Rhye visuals, and more with Vanity Fair. Read the article here.
While staying home, Milosh has been performing livestreams as part of the LA based creative community Secular Sabbath, including morning ambient performances and a sunrise serenade with Joseph August, as well as the Corona Sabbath with Diplo. Secular Sabbath initially focused on live ambient music events, but has expanded with a range of offerings in quarantine.
About Last Gang:
Last Gang is a music company founded in 2003 and credited with launching the careers of Metric, Death From Above 1979, MSTRKRFT and Crystal Castles. The company is also well known for its work with Arkells, Ryan Hemsworth, Purity Ring, Lights, and Chromeo. Last Gang is an Entertainment One company. www.lastgang.com