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Toronto, ON – August 2, 2019 – Rising Regional Mexican star, Lalo Cruz, took to music at an early age, performing for audiences from the time he was eight. His career got a boost in 2017 as fan support propelled him to the quarterfinals of the U.S. Latino reality show, Tengo Talento, Mucho Talento.

Recently, Lalo Cruz signed with LINEA Music, led by Juan Rivera, who recognized Lalo's potential and guided him to an exclusive recording contract with Sony Music Latin. Now, they are releasing Lalo's first official single ¿Por Qué No Le Dices? (Why Don't You Tell Him?), written by Lalo himself. Listen to the track here.

The lyrics tell the story of a couple whose pride causes them to throw away a loving relationship in search of greener pastures. The music video reflects the strong emotions of the song, which is destined to be Lalo Cruz's first big hit.

Lalo is also working on his debut album, which will showcase his mastery of a variety of styles. Stay tuned for more to come.