RECMOB - NEW VIDEO APP LAUNCES TODAY
APP AIMS TO RECLAIM THE SOCIAL SPACE AND PUT THE POWER BACK IN THE HANDS OF USERS
Toronto, ON – April 18, 2017 – The current social media space is not representative of who we are but rather, how we want the world to see us. This thought gives way to the abundance of highly produced, cluttered content and the recent proliferation of fake news which has resulted in a lack of trust within this space. The social space used to be a place to share authentic stories, free from intimidation and post-production.
Today, a new video app launches – RecMob – a video-only, raw counter-culture social platform aimed at reclaiming this space, capturing real life in real time. RecMob is an alternative to the fake, manufactured, manicured social space dominating society. Have a glimpse at RecMob here.
“We believe RecMob has the ability to bring real meaning and dialogue back into people's’ lives,” comments Raine Maida, Founder. “We are a growing movement of citizens who are Fed Up With Fake.”
By using the unique RecMob lens, users are provided with the same resources to create a single-shot, black and white screen that records up to 60 seconds. Through this lens RecMob unifies its citizens, allowing them to share their true selves. This app democratizes the way we share, bringing the attention back to the story as opposed to the image. Additionally, RecMob helps to discourage ‘trolls’, and encourage conversation, by re-inventing the comment section – to comment on RecMob content, users must record a reply video, putting their face or voice to their statement; limiting unconstructive and malicious discussions.
The launch will be celebrated with a moderated talk with Nadya Tolokonnikova (Pussy Riot) at the Soho House in Toronto, on April 21st, followed by an event in partnership with not-for-profit, Dudebox, on April 22nd. Please see below for details.
"It’s time to create your alternative media resources,” says Tolokonnikova. “It’s much more pleasurable to live in truth than to live in lies."
RecMob is reclaiming the social space, allowing for meaningful and authentic storytelling, while putting the power back in the hands of its users.
Join the MOB:
Soho House Talk, with Nadya Tolokonnikova (Pussy Riot)
Friday, April 21
192 Adelaide St W, Toronto
RecMob Launch Party, in partnership with Dudebox
Featuring special guest DJ sets by Nadya Tolokonnikova, along with Dudebox veteran DJs
Saturday, April 22
500 Keele St, Toronto
In lieu of a cover charge, RecMob will be making a donation to Zona Prava and Inner Development Project – attendees can gain access to the event by showing they have downloaded RecMob on their devices