OUR LADY PEACE LAUNCH #MYSOMETHINGNESS
CAMPAIGN TO HIGHLIGHT THE POSITIVE IMPACT THAT INDIVIDUALS HAVE IN THEIR COMMUNITIES
CONTRIBUTORS WILL HAVE THE CHANCE OF BEING FEATURED IN UPCOMING NEW OLP MUSIC VIDEO FOR THEIR SINGLE HEAD DOWN
Toronto, ON – November 2, 2018 – Canadian rock band, Our Lady Peace, released their ninth studio album, Somethingness, earlier this year. Inspired by a video that band-mate, Steve Mazur, made about his regular visits to an animal shelter, the rest of the band felt compelled to share their own stories of “somethingness” – the things that they do to try and make a positive impact on people in their lives and communities. Since posting their stories, OLP’s fans started sharing their own stories with the group. Today, the band is putting the call out for fans to share their own personal “somethingness”.
OLP is encouraging people to share a video or photo on Instagram or something that is meaningful to them – a good deed that they’re doing for someone else, or shining a light on another person who has made an impact on their life – tag the band, and use the hashtag #MySomethingness, then encourage their community to do the same. Posts submitted between today and November 13th (World Kindness Day) will be reviewed by the band and contributors may be selected to be featured in OLP’s upcoming new music video for their latest single, Head Down.
“We have the unique opportunity to share stories with so many different people and fans around the world,” says frontman, Raine Maida. “We’re often reminded of the incredible selfless acts and contributions everyday working people make to help better their communities and the people that live there. #MySomethingness is all about honoring these good people; shining a light on each other.”
Visit the band’s Instagram to hear the members talk about their “somethingness” – volunteering with Much Love Animal Rescue, supporting Unplugged North, coaching youth baseball, and working with War Child.
Somethingness was released in its entirety on February 23rd. In its first week of release, the record hit #2 on the Alternative Chart, #9 Top Current Albums, #12 Top Albums with Track Equivalent Album included, and #29 on the Consumption Chart. The lead single, Nice To Meet You, also cracked the Top 10 for downloads in the first week, and hit #1 for Most Active Indies. The band hit the road through the spring in support of the album, co-headlining a national tour with fellow Canadian rocker, Matthew Good. Partnering with Plus 1 for the tour, one dollar from each ticket sold was donated to War Child Canada, resulting in a $41,701.85 donation to the organization.