MELVONI RELEASES DEBUT WHO TF IS MELVONI EP
DROPS VIDEO FOR DAYS OF THE WEEK
Toronto, ON – March 23, 2020 – Accumulating over 5 million streams and attracting acclaim from Pitchfork and more, buzzing Brooklyn hip-hop prodigy, Melvoni, uncovers his debut, Who TF is Melvoni EP. Get it here via Epic Records.
To celebrate the arrival of the project, Melvoni shared the music video for his new single, Days of the Week. Watch it here. Directed by LOUIEKNOWS [Rich The Kid, Famous Dex, Juicy J], the clip intercuts footage of Melvoni and his boys with psychedelic solo shots highlighted by pops of handcrafted animation. In between sparse resounding piano chords, the MC tells his story through nimble bars and a hypnotic hook. He admits, “Growing up, I didn’t know I was poor, because my momma made it work” before leading up to the promise, “One day we gonna be rich, that’s exactly what I told her.” Meanwhile, the song culminates on a soaring screech, illuminating his range and penchant for unpredictably.
In addition to Days of the Week, Who TF is Melvoni boasts the previously released, No Man’s Land [2.5 million Spotify streams, 3.8 million YouTube views], and Big Rocks [1.1 million Spotify streams].
When Melvoni screams, “I’m from New York,” it tells you everything you need to know. The 16-year-old Brooklyn wunderkind represents the toughest spirit of New York through and through. Born to Jamaican parents, he spent his childhood back-and-forth between the States and Jamaica. Facing hardship growing up, he ditched his first part-time job after being robbed and turned to the streets. Yet, he took that hustle to the studio as soon as possible, recording music and catching the attention of his manager outside of a concert. In the aftermath, he found himself in an L.A. studio recording, No Man’s Land—which originally might’ve featured the late and great, Pop Smoke.
Rapping with fire and fury, he bodies minimalist production upheld by organic instrumentation. He quietly clawed his way to the forefront of the Borough’s 21st century vanguard with nearly 8 million views and 5 million streams. As Memories caught on, Pitchfork claimed, “It’s only a matter of time until Memories is playing from every Bluetooth speaker as New York City high schools dismiss.” Touted by Genius, Lyrical Lemonade, Elevator Magazine, Fashionably Early, and more, Melvoni inked a deal with Epic Records and emerged as a voice for his city in 2020. He’s ready to go worldwide.
WHO TF IS MELVONI EP TRACKLISTING:
- No Man’s Land
- Days of the Week
- Big Rocks