MALUMA RELEASES NEW SINGLE AND VIDEO HP TODAY
WATCH VIDEO FOR HP HERE
FIRST SINGLE FROM MALUMA’S FOURTH ALBUM
11:11 SET FOR RELEASE THIS YEAR
Toronto, ON – March 1, 2019 – Global Latin music idol, MALUMA, releases his highly anticipated new single, HP, along with its official video today. Download and/or listen to the song here, and watch the video here.
MTV will premiere the video on its giant screen in the middle of Times Square in New York today at noon. Both MTVU and MTV Live will heavily rotate the video that is entirely in Spanish. Spotify is also promoting the new song on its Times Square billboard, as well.
The fun and provocative video that was filmed in Miami's Wynwood area by director, Nuno Gomes, incorporates elements of animation and is an explosion of colour and energy, as well as an invitation to go out, dance and enjoy oneself with a vengeance, just as the track says. HP is about a woman who goes out with the intention of having a blast and getting over a cheating boyfriend. The video includes the participation of Israeli supermodel, Neta Alchimister.
Produced by MadMusick and Edgar Barrera, HP is the first track off Maluma's fourth album, 11:11 to be released later this year.
At only twenty-five years of age, Maluma is widely considered one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker, Maluma, from the first two letters of the names of his mother, father and sister.
The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (for F.A.M.E.) is one of social media’s most popular artists with over 23 million Facebook fans, 5.1 million Twitter followers, and a whopping 39.5 million Instagram followers (making him the leading Latin male artist on Instagram). His official YouTube/VEVO channel has garnered over 9 billion views and has more than 18 million subscribers, having earned him a YouTube Diamond Play Button Award.
With his Maluma World Tour, he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018, he broke records achieving full houses in all of his shows throughout the United States and Europe with his F.A.M.E. World Tour selling out the Madison Square Garden arena (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others.
In 2015, he released Pretty Boy Dirty Boy under the Sony Music US Latin label, which debuted at #1. In his first year and a half in the U.S. market, Maluma garnered five #1 songs on Billboard's Latin Airplay chart. His latest album, F.A.M.E., also debuted at #1, reaching 6X Platinum in the United States and 2X Platinum in México in its very first week out. Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard's Latin Airplay chart (with Sin Contrato and Chantaje), and only the sixth act to ever achieve the feat. To date, Maluma has had twelve #1 songs according to Billboard's Latin Airplay chart.
Buy/stream HP: smarturl.it/MalumaxHP
Buy/stream F.A.M.E.: smarturl.it/MalumaFame