Toronto, ON – April 24, 2020 – Global Latin music idol, MALUMA, has just released his new single, ADMV, along with its music video. ADMV is a romantic ballad in which Maluma's voice is simply accompanied by an acoustic guitar. The name the song stands for Amor De Mi Vida, which means Love Of My Life, and it was born in the heart of the artist. Listen to ADMV here, and watch the music video here. Maluma recently became the first and only male Latin artist to reach 50 million followers on Instagram.

"This song is very special for me, this is something that comes from the heart, it has made me realize the reason I started my career and it makes me think about what will happen in the future - if we are going to take the time to love one another, hug one another - Today I release it so that we can dedicate it to all the people we love before they are gone," expressed Maluma.

It was written on a January songwriting trip to Jamaica by Maluma, Edgar Barrera and Vicente Barco, and was produced by Barrera and Maluma. The feeling behind ADMV is reminiscent of the singer's previous ballads, Vuelo Hacia El Olvido,(Pretty Boy Dirty Boy) and Marinero (F.A.M.E.).

The lyrics say (in Spanish): "When our memory fails and only the photographs remain, may I forget everything except that you are mine, when the years weigh on us and our legs can no longer walk, our eyes close and our skin doesn't stretch anymore, when the only thing that matters is what we did in life, and even if none of this happens, you are the love of my life."

Nuno Gomez directed the video that originally was slated to shoot in Greece during the Maluma World Tour but due to the global pandemic was moved to Miami, where it was shot in early March.

At only twenty-six years of age, Maluma is widely considered one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.

The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (for F.A.M.E.) is one of social media’s most popular artists with over 23 million Facebook fans, 6 million Twitter followers, and a whopping 50 million Instagram followers, making him the leading Latin male artist on Instagram and the first and only one to reach 50 million followers. His official YouTube/VEVO channel has garnered over 9 billion views and has more than 23 million subscribers, having earned him a YouTube Diamond Play Button Award.

With his Maluma World Tour he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018 and 2019, he broke records achieving full houses in all of his shows throughout the United States and Europe selling out the Madison Square Garden arena (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others. With his 11:11 World Tour he also sold out Israel's largest venue, Yarkon Park in Tel Aviv (60,000+ audience); made history at the 18th annual Mawazine Festival in Rabat, Morocco, setting an all-time attendance record with his headlining concert in front of 200,000 people; and performed for the first time ever in Riyadh, Saudi Arabia in front of 25,000. 

In 2018, Maluma entered the fashion scene with his edgy, youthful and authentic look, and style. He has been named a “Menswear Icon in the Making” and “Men’s Fashion Newest Muse” by Vogue. In addition, he was named GQ’s “Man of the Year” in 2019 and continues to gain the fashion support of designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Donatella Versace, Calvin Klein, Christian Louboutin, Louis Vuitton and many more. In 2019, he attended the Met Gala for the first time being one of the first Latin urban artists of this generation to be invited by Anna Wintour.  Maluma has also released top campaigns and commercials as the face of these global brand with Moet Hennessy, Michelob and Adidas.

Since joining Sony Music Latin in 2015, Maluma has released three albums, all of which have debuted at #1 on Billboard's Latin Albums chartPretty Boy Dirty Boy (2015), F.A.M.E. (2018) and 11:11 (2019)Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard's Latin Airplay chart (with Sin Contrato and Chantaje) and only the sixth act to ever achieve the feat. To date Maluma has had fifteen #1 singles according to Billboard's Latin Airplay chart.

Buy/stream ADMV here:

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Purchase/ stream 11:11:                                                                                                                                       

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