I PREVAIL RETURN WITH NEW ALBUM TRAUMA TO BE RELEASED MARCH 29 VIA FEARLESS RECORDS
BAND SHARES NEW SONGS
BOW DOWN AND BREAKING DOWN
ON THE HEELS OF NEARLY HALF-A-BILLION STREAMS
Toronto, ON – February 27, 2019 – After generating nearly half-a-billion streams, going gold in the US, in a climate where that achievement is becoming more and more rare, and launching a two-year whirlwind of sold out shows, Detroit's I Prevail return with their second full-length and one of the year's most anticipated releases with Trauma. The album will be released through Fearless Records on March 29, 2019. Pre-order it here in physical and digital formats.
Trauma represents a victorious moment in the wake of a series of trials and tribulations endured by the Michigan quartet – Brian Burkheiser [clean vocals], Eric Vanlerberghe [harsh vocals], Steve Menoian [lead guitar], and Dylan Bowman [rhythm guitar]. Even as they catapulted towards mainstream notoriety with 2016's breakout, Lifelines, they faced unforeseen and unbelievable hardship that might've broken any other band.
Burkheiser dealt with a debilitating and shocking vocal injury that jeopardized his future as a singer. He made it through, but dealt with the aftershocks of stress and anxiety. Mired in thoughts of potentially leaving the band, he made a choice. He got together with his band brothers in 2018, and they decided to craft the record they wanted to hear without outside input. Joined by producer, Tyler Smith [Falling In Reverse], they emerged from 10 months in the studio with Trauma.
Now, the album represents a realization of their full potential. I Prevail elevate rock by making it unpredictable again, leaping from moments of metal, alternative, electronic, and hip-hop. This unpredictability powers the heavy and hard-hitting new single, Bow Down. Watch the video here.
With an equally melodic, magnetic, and momentous offering, I Prevail triumph on Trauma. Smarter, slicker, and soaring towards stardom, rock music gets the band it needs to carry it to the forefront of culture again: I Prevail.
ABOUT I PREVAIL:
Gold-certified Michigan quartet I Prevail refashion, re-up, and recharge rock music on their anxiously awaited 2019 sophomore offering, Trauma [Fearless Records]. If anybody can elevate the genre to mainstream ubiquity once more, it’s this band. Since their 2014 arrival, they set a precedent to catalyze rock's evolution. The band put up astounding numbers rarely synonymous with the genre or their peers, for that matter. Nearing half-a-billion streams, and 115 million YouTube views, they moved over 500,000 albums worldwide, notched three #1 singles on SiriusXM Octane, and played 500-plus shows in just three years. Not to mention, they achieved a gold single in the form of their take on Taylor Swift’s Blank Space from the Heart Vs. Mind EP. On the mega-anticipated 2019 offering, Trauma, they uplift rock to a plateau where soundscapes can unpredictably toss and turn between heavy metal, alternative, hip-hop, and electronic moods without warning, boundaries, or rules. Meanwhile, the lyrics team with confessional emotionality as if ripped from the pages of a secret diary. Vulnerable, vital, and visceral, the 15-track opus illuminates the future, and it’s as bright and bold as the singles, Breaking Down, and Bow Down. Rock may never be the same after this Trauma.