I PREVAIL RELEASE INTIMATE NEW SELF-DIRECTED VIDEO FOR HURRICANE
SOPHOMORE ALBUM TRAUMA OUT NOW
"Warped wave fans never particularly cared about subgenre loyalty, so the transition from hardcore to pop metal is a smooth one. I Prevail test the limits of this on Trauma and come out ahead of the pack; it's ambitious for a band not yet out of their 20s.” – Exclaim!
“Through manic, pained screams, raw, honest lyrics and calculated, effortless genre changes, you get a no holds barred feel for what Burkheiser has been through. Trauma is likely to be an album people going through these issues can turn to and feel less alone.”
Toronto, ON – April 3, 2019 – Michigan’s I Prevail have shared an intimate, self-directed video for the song, Hurricane, from their second full-length, Trauma, which was released on March 29 via Fearless records. Watch Hurricane here, and buy/stream Trauma here.
Trauma was released to critical acclaim, landing on Spotify with 35 playlist spots including, 13 New Music Friday playlists and 4 covers. US radio saw single, Breaking Down move up to #21 on the rock chart with 128+ spins. Bow Down received international support from Radio 1 Rock Show, Kerrang Radio (UK) / Triple J (Australia) / Star FM, Radio BOB, Bremen Vier Rockt (Germany) / Penguin Radio, Kink FM (Benelux).
Trauma represents a moment of triumph in the wake of a series of trials and tribulations endured by the Michigan quartet—Brian Burkheiser [clean vocals], Eric Vanlerberghe [harsh vocals], Steve Menoian [lead guitar], and Dylan Bowman [rhythm guitar]. Even as they catapulted towards mainstream notoriety with 2016's breakout. Lifelines, they faced unforeseen hardship that might've broken any other band. Burkheiser dealt with a debilitating vocal injury that jeopardized his future as a singer. He made it through, but dealt with the aftershocks of stress and anxiety. Conflicted with thoughts of potentially leaving the band, he made a decision. He got together with his band brothers in 2018 and they decided to craft the record they wanted to hear without outside input. Joined by producer Tyler Smith [Falling In Reverse], they emerged from 10 months in the studio with Trauma.
Trauma also represents a realization of I Prevail's full potential. The band elevates rock music by making it unpredictable again, leaping from moments of metal, alternative, electronic, and heavy rock. This air of danger powers the hard-hitting single, Bow Down. Watch and listen here. Companion single, Breaking Down, pairs glitchy flourishes with a hypnotic and heartfelt vocal performance and impactful refrain. Watch and listen here.
With an equally melodic and momentous offering, I Prevail soar on Trauma. Smarter and more confident, rock music gets the band it needs to carry it to the frontlines of heavy music: I Prevail.
ABOUT I PREVAIL:
Gold-certified Michigan quartet I Prevail refashion, re-up, and recharge rock music on their anxiously awaited 2019 sophomore offering, Trauma [Fearless Records]. If anybody can elevate the genre to mainstream ubiquity once more, it’s this band. Since their 2014 arrival, they set a precedent to catalyze rock's evolution. The band put up astounding numbers rarely synonymous with the genre or their peers, for that matter. Nearing half-a-billion streams, and 115 million YouTube views, they moved over 500,000 albums worldwide, notched three #1 singles on SiriusXM Octane, and played 500-plus shows in just three years. Not to mention, they achieved a gold single in the form of their take on Taylor Swift’s Blank Space from the Heart Vs. Mind EP. On the mega-anticipated 2019 offering, Trauma, they uplift rock to a plateau where soundscapes can unpredictably toss and turn between heavy metal, alternative, hip-hop, and electronic moods without warning, boundaries, or rules. Meanwhile, the lyrics team with confessional emotionality as if ripped from the pages of a secret diary. Vulnerable, vital, and visceral, the 15-track opus illuminates the future, and it’s as bright and bold as the singles, Breaking Down, and Bow Down. Rock may never be the same after this Trauma.