half•alive RELEASE IN FLORESCENCE EP
THIRD TRACK AND VIDEO FOR
CREATURE (W/ORCHESTRA) OUT TODAY
Toronto, ON – May 1, 2020 – Today, Long Beach-based trio, half•alive, release their EP in Florescence via RCA Records. Listen here. in Florescence is an audio and visual project that includes orchestral arrangements of four tracks off the band’s critically acclaimed debut album, Now, Not Yet, as well as videos for three of the four songs to accompany them. The third track and video for creature (w/Orchestra) is out today. Watch here. Earlier this week, the band released the first track and video, RUNAWAY (w/Orchestra), followed by still feel. (w/Orchestra).
Recorded earlier this year, this was a one day feat of creativity and talent as band, composer, orchestra ensemble, video director and crew, dancers, recording engineer, live painters, etc., all came together to live record and film a whole project over the course of 12 hours at Capitol Studios without having any advanced rehearsal. The EP was arranged by arranger/composer, Miguel Atwood Ferguson (Ray Charles, Flying Lotus, Thundercat), and mixed by Tom Elmhirst (Frank Ocean, Adele, Arcade Fire). The videos were directed by Mimi Cave (Sylvan Esso, Vance Joy), and choreographed by JA collective.
Says half•alive, “in Florescence is an invitation to experience songs from half•alive’s full length debut Now, Not Yet with both the familiar and new. We wanted to reconstruct the music; exploring where it could bend & flow. We partnered with composer Miguel Atwood Ferguson to help the songs breathe with new energy. In florescence means ‘in the process of flowering’, which we thought adequately described two themes we are very passionate about in our art – the surface level being these songs in particular, in their finding new ways to bloom. And second, on a deeper level, to every human being’s continual transformation and longing for The Beautiful; in both conscious and subconscious pursuit.”
The music of half•alive breathes, evolves, grows, and changes alongside the lives of the Long Beach trio—Josh Taylor [vocals], Brett Kramer [drums], and J Tyler Johnson [bass]. Encompassing R&B, funk, pop, rock, soul, and more under a glow of disco ball bliss, the experience iterates in a fresh form every time. half•alive officially came to life on the 2017 3 EP, which sparked a palpable buzz on the strength of The Fall and Aawake At Night. Over the course of the next year, they crafted what became the 2018 breakout still feel. The video organically surpassed the 10 million mark within two months as the song garnered acclaim from NPR’s coveted All Songs Considered and more. still feel. took off, and the band’s profile burgeoned as they inked a deal with RCA Records to help grow their vision.
Launching 2019 with a bang, the trio sold out their formal debut headlining tour, which included two sold out shows at The Fonda Theatre in LA. The tour also included stops at major music festivals including Lollapalooza, Outside Lands and Bumbershoot. They saw still feel. reach new heights as it rocketed into the Top 10 at Alternative radio with over 37 million video views and over 53 million global streams to date. Known for their incredibly creative videos and live shows, the band made their late-night television debut last year with a very special performance of still feel. on Jimmy Kimmel Live!. Check out the incredible and unique performance here. They also performed “Runaway” on The Late Late Show with James Corden last September. In August, they released their debut album Now, Not Yet which has amassed over 158 million worldwide audio streams. half•alive’s live Vevo DSCVR performances of RUNAWAY and arrow are out now and they were also named one of YouTube’s Artist on the Rise. They also delivered landmark performances at last year’s Lollapalooza and Outside Lands festivals as well as selling out clubs and theaters on their debut album’s headline tour across North America, Australia, UK, and Europe.
In Florescence Tracklist:
1. RUNAWAY (w/Orchestra)
2. still feel. (w/Orchestra)
3. creature (w/Orchestra)
4. BREAKFAST (w/Orchestra)