EPIDEMIC MUSIC GROUP CELEBRATES THE END OF THEIR GUINNESS WORLD RECORD ATTEMPT FOR THE LONGEST CONCERT BY MULTIPLE ARTISTS
LIVE MUSIC PLAYED ‘ROUND THE CLOCK AT STOUFFVILLE’S EARL OF WHITCHURCH FOR OVER 18 DAYS
OVER $90,000 RAISED FOR CHARITY
Toronto, ON – April 6, 2017 – At midnight on Wednesday, April 5th, the music finally stopped at Stouffville’s Earl of Whitchurch, and the celebrating began! Epidemic Music Group set out to break the world record for the Longest Concert by Multiple Artists, over 18 days ago, and last night they met their goal! The group will be submitting 437 hours of continuous concert, to cinch the Guinness World Record for Canada's 150th!
Over 450 Canadian musical acts performed live music ‘round the clock for 18+ days. Months of organization by Kevin Ker and Epidemic Music Group, along with a massive group of industry leaders, passionate volunteers, sponsors, charities and music lovers, went into preparing for this record-breaking event. Audiences (which, according to the Guinness rules and regulations for this record, could never drop below 10 people at any given point) were treated to a diverse line-up of musical performances, spanning genres from rock, pop, country, folk, and beyond, as well as some exciting special guests.
In addition to stellar live music, each day showcased and highlighted a different Canadian charity – helping to bring awareness and support to important organizations across the country. Over $90,000 was raised for the charities, including the Gord Downie Fund for Brain Cancer Research at Sunnybrook Hospital. “We are so pleased to see this community of music lovers support the Gord Downie Fund for Brain Cancer Research,” said Winnette Sampson, director of community engagement at Sunnybrook Foundation. “Your support will help us conduct ground-breaking research that will benefit patients not only at Sunnybrook, but across Canada and around the world. To learn more about the research that’s happening, visit Sunnybrook.ca/braincancer”
"This concert was such an incredible experience,” comments organizer, Kevin Ker, Epidemic Music Group. “It exceeded our expectations in so many ways. We set out to accomplish a world record but it was the community, the music, the charities and the new friendships that became the focus. I am feeling so many different emotions. It will take weeks if not months to fully understand the implications and reach of this event. So many people are forever changed having been involved."