COMMON DEPICTS STRUGGLE AND STRENGTH IN NEW HERCULES (FEAT. SWIZZ BEATZ) VIDEO
WATCH COMMON AND SWIZZ BEATZ
PEFORM HERCULES ON FALLON
COMMON TALKS NEW ALBUM, ARTS EDUCATION
ON CBS SUNDAY MORNING
LET LOVE OUT AUGUST 30 ON LOMA VISTA RECORDINGS
Toronto, ON – August 15, 2019 – Today, Common — the GRAMMY® Award-winning rapper, activist, and best-selling author whose music helped ignite a wave of incisive-yet-insightful hip-hop culture — releases the video for Hercules (feat. Swizz Beatz), the latest single from his life-surveying, therapeutic new album Let Love out August 30th on Loma Vista Recordings. Pre-order Let Love here.
The video — directed by ART and produced by Cole Cook — depicts the song’s message of strength and perseverance in concrete terms: images of police brutality and protests abound as the video’s protagonist (portrayed by Marcato) receives fatherly counsel from Swizz Beatz. Common plays the role of narrator, cool-headed and direct as he addresses the challenges and rigidity of Black manhood. Watch Hercules here.
Common just appeared as the lead guest on Fallon, discussing Let Love, freestyling with up-and-coming rapper Ray Wimley, and performing Hercules alongside Swizz Beatz. Watch the performance here.
Last week, Common performed to a packed Queen Elizabeth Theatre in Toronto, sharing Let Love’s gems live. He stopped by CBC Radio One’s q program for a chat and freestyle (a first for the show), in addition to iHeartRadio Canada, etalk and CBC News Toronto.
Common also recently made an appearance on CBS Sunday Morning, where he discussed the new album, his New York Times bestselling memoir Let Love Have The Last Word, his work bringing arts education to the Chicago neighbourhood where he grew up, and more. Watch here.
Let Love is a radical statement from a rapper in 2019: Inspired by a phone call from his daughter that led him to re-examine his values and lifestyle, Common delves into issues of fatherhood, masculinity, self-care, and more. With contributions from A-Trak, BJ The Chicago Kid, Leon Bridges, Daniel Caesar, Dwele, Leikeli47, Jill Scott, and more, Let Love finds Common collaborating across generational lines and sounding as vital as ever.
Common is currently on the Let Love tour — full dates below, with more dates to be announced soon.
Hercules Video Credits:
Directed by ART
Produced by Cole Cook
Featuring Swizz Beatz & Marcato
Let Love Track List:
1. Good Morning Love feat. Samora Pinderhughes
2. HER Love feat. Daniel Caesar w/special guest Dwele
3. Dwele's Interlude
4. Hercules feat. Swizz Beatz
5. Fifth Story feat. Leikeli47
6. Forever Your Love feat. BJ The Chicago Kid
7. Leaders (Crib Love) feat. A-Trak
8. Memories of Home feat. BJ The Chicago Kid and Samora Pinderhughes
9. Show Me That You Love feat. Jill Scott and Samora Pinderhughes
10. My Fancy Free Future Love
11. God Is Love feat. Leon Bridges and Jonathan McReynolds
8/15 - Mashantucket, CT – Fox Theatre*
8/16 - Philadelphia, PA – The Fillmore Philadelphia*
8/20 - Wilmington, NC – Greenfield Lake Amphitheater*
8/21 - Columbia, SC – Township Auditorium*
8/22 - Nashville, TN – Ryman Auditorium*
8/23 - Charlotte, NC – Belk Theater*
8/27 - Austin, TX – ACL Live at the Moody Theater^
8/28 - Dallas, TX – Bomb Factory*
8/29 - Kansas City, MO – Kauffman Center for the Performing Arts*
9/7 - Oslo Norway – Sentrum Scene
9/8 - Copenhagen, Denmark – VEGA
9/10 - London, England – O2 Shepherd’s Bush Empire
9/12 - Manchester, England – O2 Ritz
9/14 - Paris, France – Elysée Montmartre
9/15 - Cologne, Germany – Carlswerk
9/16 - Berlin, Germany – Astra
9/18 - Utrecht, Holland – Ronda
9/19 - Belgium, Gent – Vooriut
*With Maimouna Youssef aka Fresh
WATCH – HERCULES (extended version): found.ee/Common_HerculesExtended
WATCH – HERCULES: found.ee/Common_HerculesVideo
WATCH – HER Love: fanlink.to/bRTg
Common is an artist, actor, activist and, most recently, a New York Times best-selling author with the release of his latest memoir, Let Love Have The Last Word. With a storied career spanning three decades, his work has been recognized with numerous GRAMMY® Awards, an Emmy® Award, as well as a Golden Globe® and an Academy® Award for the song, Glory, which he co-wrote and performed with John Legend. He recently finished work on a new album that is slated for release later this year.