Toronto, ON – April 30, 2021 – Today, Cadence Weaponthe moniker of Edmonton-born, Toronto-based rapper, producer, writer and poet, Rollie Pemberton, launches his highly anticipated project, Parallel World, via eOne Music. The album continues Cadence’s mission to spark change and conversation through sonic messaging and seeks to unearth the alternate reality that lies beneath the surface of our society, functioning as a mirror that exposes the distortions and inequalities that are typically ignored. The album arrives with a visual for On Me, featuring UK Grime MC, Manga Saint Hilare, produced by Australia’s Strict Face. Listen to Parallel World and watch the visualizer by Scott Pilgrim here.

On Me is a cross-pond collab between Cadence and Manga – the visualizer is an inspired blend of the lyrical content and track themes, highlighting security and surveillance, some of the many topics Cadence examines within Parallel World. Other standout singles include Eye To Eye, a look at  racial profiling, to the album’s first track, SENNAresonating with self-determination and taking the road less travelled. A long-time collaborator of Cadence, Scott Pilgrim brought the project to life visually. 

While heralded as Cadence’s most politically charged album to date, the songs on Parallel World are what Cadence quips Truth in Jest to narrate realities of the world at present. The songs touch on themes of systemic racism, structural inequality, police profiling, gentrification, the internet’s pervasive effects on our lives and the surveillance state that disproportionately punishes Black people. Using elements of trap, drill, grime and acid house, Parallel World is the soundtrack for the dystopian future the world is facing, as society deals with these issues. It is a sonic space where Cadence at distills these experiences for all.

Production personnel on Parallel World includes JUNO-nominated Jacques Greene, Jimmy Edgar, Martyn Bootyspoon, Casey MQ, Korea Town Acid, DNNY PHNTM, Strict Face, AudioOpera, and Little Snake. Guests include Houston rapper Fat Tony, 2020 Polaris Music Prize-winner, Backxwash, Skratch Bastid, and Manga Saint Hilare. It was mixed and engineered by Calvin Hartwick at Dream House Studios and mastered by Phil Demetro at Lacquer Channel in Toronto.

Learn more about Cadence Weapon below and listen to Parallel World – out now on all platforms – to explore how you shape and live within your own.

Listen to Parallel World here

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About Cadence Weapon
Cadence Weapon has released four albums, all of which have been nominated for the Polaris Prize, with Breaking Kayfabe (2006) and Hope In Dirt City (2012) being shortlist nominees. His music is known for pairing groundbreaking production with incisive, socially conscious lyricism and has been praised by the likes of NPR, The New York Times, Pitchfork, Stereogum, Zane Lowe Beats 1, Complex, Dazed, and many more.

He served as Poet Laureate of Edmonton from 2009 to 2011. His poem “The Garden” was incorporated into a bronze sculpture at the Alberta Legislature Grounds in Edmonton in 2018. He has hosted lectures and conducted live interviews for CBC q and Red Bull Music Academy. A book he is writing about his career called Bedroom Rapper will be published by McClelland & Stewart in Spring 2022.

About Entertainment One
Entertainment One Ltd.
 (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.