CADENCE WEAPON PREMIERES MY CREW (WOOOO) ON ZANE LOWE’S BEATS1 RADIO SHOW
TRACK CHRONICLES MONTREAL’S UNDERGROUND AFTERHOURS SCENE
Toronto, ON – February 23rd, 2017 – Today, Toronto-based rapper, Cadence Weapon (aka Roland “Rollie” Pemberton), premieres My Crew (Woooo), on Zane Lowe’s Beats1 radio show. Following a strong beat and pulse, with Kaytranada at the production helm, the track is a futuristic trap banger chronicling Cadence’s experiences living in Montreal. The track is available now on all major streaming services.
Through frenetic tongue-twisting verses that call out internet trolls and Camo pant-wearing cops, My Crew (Woooo) mirrors the energy of Montreal’s underground afterhours party scene, complete with hedonistic imagery and shout outs to his crew dwelling in the various neighbourhoods of the city. Cadence describes the song as “an anthem about unapologetically being who you want to be, no matter what anybody else thinks.”
“There’s a sense of personal freedom that’s unique to Montreal and My Crew (Woooo) is a representation of that feeling,” says Cadence. “It’s a song about defying the labels that people try to place on artists. Is it underground? Mainstream? Conscious? Trap? Who cares, as long as it sounds dope.”
Recognized as Canada’s “most creative” rapper by the National Post, Cadence Weapon has consistently exhibited a passion to take rap into new and unexpected directions. Born in Edmonton, Cadence had an upbringing uniquely suited to becoming a rapper. His father, Teddy, a Brooklyn native, was the DJ that introduced hip-hop to Edmonton with his pioneering radio show, The Black Experience in Sound, on CJSR 88.5 FM. After spending his childhood immersed in his father’s diverse archive of music, Cadence started rapping at age 13. Soon, he was entering freestyle battles, rocking shows with his uncle’s funk band and teaching himself how to make beats.
Following the online success of his Cadence Weapon Is The Black Hand mixtape, Cadence released his self-produced debut album, Breaking Kayfabe, in December 2005 at the age of 19. The album was met with international critical acclaim, with the BBC praising its mix of “vivid, scattershot rhymes” and “techno-tinged beats”. In 2009, Cadence was appointed Poet Laureate of Edmonton, making him the literary ambassador of his home city for two years, during which he was invited to read poetry for an event at the 2010 Winter Olympics. He followed up this literary stint with 2012’s Hope In Dirt City, an album produced by Cadence recording live instruments and sampling them for his beats. The album was his second to be shortlisted for the Polaris Music Prize.
With more music on the way, and many projects on the go, stay posted on what Cadence Weapon has in store.
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Entertainment One Ltd. is a global independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One’s robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production companies Renegade 83, Paperny Entertainment and Force Four Entertainment; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location. The Company’s rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks.
Acquired by eOne in 2016, Last Gang label is credited with launching the careers of Metric, Death From Above 1979, MSTRKRFT and Crystal Castles. The company is also well known for its work with Arkells, Ryan Hemsworth, Purity Ring, Lights, and Chromeo.