FIRST SINGLE SENNA FEATURING JACQUES GREENE 

OUT TODAY WITH CINEMATIC VISUAL

Toronto, ON – February 19, 2021 – Cadence Weapon, the moniker of Toronto-based rapper, producer, writer and poet, Rollie Pemberton, announces his new LP, Parallel World, out April 30 via eOne Music. Parallel World is an album that seeks to unearth the alternate reality that lies beneath the surface of our society, a record that functions as a mirror that exposes the distortions and inequalities that are typically ignored. The album’s first single, SENNA, arrives today. A track about self-determination and taking the road less travelled, it marks a reunion collaboration between Cadence and JUNO-nominated artist, Jacques Greene. Watch the video and pre-order the album here. 
 

“SENNA is inspired by legendary Brazilian F1 driver Ayrton Senna. The documentary about him from 2010 has floated in the periphery of my mind ever since I first saw it,” Cadence describes. “Musically, it shares the spirit of early UK grime but what we ended up creating feels completely new. When Jacques Greene and I were in the studio working on this track and I heard the beat he was making, Senna started floating around my head like a mantra.”
 

For SENNA, Cadence and Jacques revisit a creative process, tapping into a vibe and new sonic territory, to make a song that exists between the margins of genre. Their previous collaborations include Cadence’s feature on Jacques’ 2019 album, Dawn Chorus (Night Service) and Jacques at the production helm for Cadence’s songs, High Rise, and The Host, from his 2018 self-titled project.  

The visual was produced by Pique, who were at the helm for Cadence’s High Rise, and was created with generous support of the MVP Project, a joint initiative of RBCxMusic and the Prism Prize (administered by the Academy of Canadian Cinema & Television).

Cadence’s most politically charged album to date, the songs on Parallel World touch on themes of systemic racism, structural inequality, police profiling, gentrification, the internet’s pervasive effects on our lives and the surveillance state that disproportionately punishes Black people. Using elements of trap, drill, grime and acid house, Parallel World is the soundtrack for the dystopian future the world is facing, as society deals with their own realities relating to these issues. The new album is Cadence distilling these experiences for us all.

In addition to Greene, production personnel on Parallel World includes Jimmy Edgar, Martyn Bootyspoon, Casey MQ, Korea Town Acid, DNNY PHNTM, Strict Face, AudioOpera, and Little Snake. Guests include Fat Tony, 2020 Polaris Music Prize-winner, Backxwash, Skratch Bastid, and Manga Saint Hilare. It was mixed and engineered by Calvin Hartwick at Dream House Studios and mastered by Phil Demetro at Lacquer Channel in Toronto.

Pemberton has released four albums, all of which have been nominated for the Polaris Prize, with Breaking Kayfabe (2006) and Hope In Dirt City (2012) being shortlist nominees. His music is known for pairing groundbreaking production with incisive, socially conscious lyricism and has been praised by the likes of NPR, The New York Times, Pitchfork, Stereogum, Zane Lowe Beats 1, Complex, Dazed, and many more.

He served as Poet Laureate of Edmonton from 2009 to 2011. His poem “The Garden” was incorporated into a bronze sculpture at the Alberta Legislature Grounds in Edmonton in 2018. He has hosted lectures and conducted live interviews for CBC q and Red Bull Music Academy. A book he is writing about his career called Bedroom Rapper will be published by McClelland & Stewart in Spring 2022.

Listen/Watch SENNA: ffm.to/senna

Pre-order Parallel World on Bandcamp

Parallel World Tracklist
Africville’s Revenge 
On Me (feat. Manga Saint Hilare and Strict Face)
Play No Games
SENNA (feat. Jacques Greene) 
Skyline 
WATER (feat. Fat Tony and Jimmy Edgar) 
Eye To Eye 
Ghost (feat. Backxwash)
Hard To Find 
Connect 

DOWNLOAD – Hi Res Press Photo | DOWNLOAD – Hi Res SENNA Art | DOWNLOAD – Hi Res Album Art

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