A.CHAL RETURNS WITH HIGHLY ANTICIPATED NEW SINGLE PINK DUST
OFFICIAL MUSIC VIDEO OUT NOW
NEW ALBUM DUE THIS YEAR
Toronto, ON – March 13, 2020 – Returning with his first release of 2020, Peruvian-born singer, songwriter, and producer, A.CHAL, shares a new song entitled Pink Dust today. Get it here via Epic Records.
Spinning an array of sounds through a psychedelic lens, the track slips under genre lines with confidence, charisma, and charm. Meanwhile, his voice bobs and weaves between woozy melodies and tight rhymes, conjuring imagery through vivid lyrics a la, “Jimi Hendrix playing out in Malibu, it’s bringing out another side of you” and the confession, “I don’t want to talk; I want to lay with you.” As he canvases an empty beach in the visual, artful editing brings transcendent and grainy vignettes together in one intimate fever dream around an ecstatic sonic high.
Gravitating around the nascent feelings of fresh love, A.CHAL compares the beginnings of a romantic attachment to a drug, labeling the sensation “pink dust.” He divulged, “It’s about that moment of knowing that you’re about to fall in love with someone and knowing that you’re never going to have that moment again.”
Of the video, he told The FADER, “it is about chasing that love-drug, chasing otherworldly love. It’s all of that and more. Living in Hollywood for the last several years, it’s difficult to find authentic love. And when you encounter it and indulge in that feeling, you find yourself longing for it more and more. It’s like chasing your first high. There are other layers to the visual concept, though I’ll leave that to the viewer to unveil.”
Pink Dust paves the way for the arrival of his anxiously awaited new album, due for release later this year. The project looks back as it leaps forward, fusing together psychedelic soundscapes, R&B, Reggaeton, and Rock into a future-facing odyssey guided by A.CHAL, who co-produced much of the album alongside Noel Zancanella (other production collaborations include names like Tainy). The body of work takes listeners on a roller coaster ride through a self-awakening, while exploring the concept of love and authenticity as being the key in navigating a path towards finding peace.
Get ready to fall into his world. Watch this space for more news and music, coming soon.
Born in Lima, Peru as a decent of Quechua and raised between the cities of Trujillo, Peru and Queens, New York, A.CHAL developed a unique sound. His music is punctuated with a fusion of indigenous Peruvian sounds, modern trap-soul sonics, and the sounds he consumed growing up on the east coast of the U.S., where he admired icons such as DMX, the Diplomats, Lil Wayne, and Pharrell. He defies standard R&B tropes with a sleek voice, an eclectic sonic palette, and his ingenuity in speaking about emotions at their rawest form. His unique brand of music has caught the attention of some of the culture’s most notable purveyors, from Apple Music’s global creative director Zane Lowe, Berluti’s creative director Kris Van Assche, perfumer and founder of Byredo, Ben Gorham, and global Latin artists like J. Balvin and ROSALÍA.
Eventually, A.CHAL moved coasts, setting in Los Angeles where he put together what would become his first project, Ballroom Riots. Subsequently securing a publishing deal with Sony/ATV, he landed his first major songwriting and production placement with Jennifer Lopez. In 2016, he released his first full length project Welcome to Gaziindependently, which garnered him attention from the likes of Drake’s OVO, Virgil Abloh and A$AP Rocky. By 2017, he earned his first RIAA Gold-certification for his single Love n Hennessey (a subsequent remix features 2 Chainz and Nicky Jam), taken from his acclaimed EP, ON GAZ. Substantial touring and critical acclaim followed, which led him into a partnership with Epic Records, which released his EXOTIGAZ EP at the end of 2018. Featuring his fasting growing single to-date, 000000, and his first full Latin song, La Dueña, the project continued his sonic evolution. Along the way, A.CHAL received acclaim across the board, with outlets like Tidal naming him a “rising artist” and Forbes recently calling him “the emerging Latinx artist you won’t be able to ignore this year.” Additionally, he received praise from the likes of Billboard, Paper, Noisey, The FADER, Flaunt, i-D, Hypebeast, Highsnobiety, Remezcla and more.
These earlier projects and accolades showcased the aspirations of making it to where he is now; upcoming first major label album explores the different emotional states throughout an artist’s transition in notoriety and is motivated by the sacrifices that come with success. Without ever being boxed into any specific category, his new music displays the evolution of his artistic development, one that will continue to evolve and connect with fans across all borders.